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Matt Laybourn

Matt is the founder of Rockee, who has over 10 years experience in B2B as a senior strategist in content and performance marketing, working on both agency and client side. When not obsessing over numbers, he's out hiking with his dog or watching basketball.

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How to use Rockee

How to Improve Email Performance Metrics: 5 Tips to Implement

September 27, 2023 Matt Laybourn

We run through how to improve your email performance using audience feedback. Check out our guide to find out if readers love your emails!

How to use Rockee

Account Based Marketing Tactics: How to Gain Audience Insights

September 4, 2023 Matt Laybourn

Unique insights into your audience preferences is ABM gold-dust. This guides shows you how to find out the content they love most!

How to use Rockee

How to Setup A Content Feedback Survey to Improve Your Content

September 4, 2023 Matt Laybourn

We show you an easy way to set up a content feedback survey, what you can expect, and how you can use that data to make better content!

Podcast

Mastering Product Idea Validation and Being A Content Creator w/ Sam Dickie

August 30, 2023 Matt Laybourn

On this Sausage Factory pod episode, we speak to Sam Dickie, about mastering product idea validation and the art of being a content creator

Insights

How to Reduce Bounce Rate: 7 Tips to Implement For Results

August 29, 2023 Matt Laybourn

We explore 7 tips you can implement to reduce bounce rate of content on your website, and why content feedback is important to do so!

How to use Rockee

Content Optimization: A Guide for SEO and Website Conversions

August 22, 2023 Matt Laybourn

Learn how to do content optimization for search engines and conversions, with the added power of reader feedback in this guide!

How to use Rockee

A Guide On How To Measure Content Quality in 2023 (+ Checklist)

August 22, 2023 Matt Laybourn

In this guide we explore how to measure content quality from three perspectives, internal stakeholders, Google and your readers themselves!

Google Unsplash
How to use Rockee

How to measure content performance using Google Analytics 4 (GA4) and Rockee

August 18, 2023 Matt Laybourn

GA4 is a game changer for content marketers. Get the ‘why’ behind the numbers using Rockee audience feedback. Read our guide on how to do it.

Insights

The 8 Best Content Marketing Analytics Tools of 2023

August 15, 2023 Matt Laybourn

Which content marketing analytics tools are best for SEO, Analytics and User Insights – we explore the the pro’s and con’s of each!

Content marketing metrics
Insights

10 Essential Content Marketing Metrics and How to Use Them

August 11, 2023 Matt Laybourn

Our guide explores the 10 essential content marketing metrics for website content, covering what they are and how to use them. Go get it!

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