Conversion Tracking in GA4 for Content Marketers

Conversion Tracking in GA4 for Content Marketers

rockee heart-icon
Conversion Tracking in GA4 for Content Marketers


Tracking conversions for your content is important – I don’t need to tell you that.

In this guide, we’ll cover:

  • What a conversion in GA4 is
  • Why tracking conversions is crucial for content marketers
  • How to set up conversion tracking in GA4
  • How to interpret GA4 reports

Read it to learn more!

What is a content conversion in GA4? definition and importance

A content conversion is defined as a specific event that occurs when a user triggers an action contributing to a predefined goal.

Content conversions are significant in marketing because they mark successful interactions that directly impact revenue, lead generation, or other important performance metrics.

Conversion tracking in GA4 helps you understand how different content touchpoints contribute to the conversion process – whether it’s a newsletter signup, a product purchase, or a form submission.

Grow and Convert – an SEO/Content Marketing agency – for example, set goals in GA4 to measure product or service conversions coming in from their content. Doing this gives them a bird’s eye view of content that’s driving conversions.

Why should you track content conversions?

The answer is simple – to measure the success of your content marketing efforts. Tracking content conversions also takes your reporting up a notch by showing which of your content pieces drives the most business value.


High traffic volume is one thing, but you need to understand which of your content pieces leads to high-value content metrics. 

Content ROI is also more important now than ever; according to Semrush’s content report, 54% of marketers reported measuring content marketing ROI. With budgets under more scrutiny, content marketers will have to focus on what matters — return on investment (ROI).

How to set up conversion tracking in GA4

We recommend setting up your GA4 to track high-value actions like demo requests, gated content downloads, form fills, inquiries, etc. These are examples of high-value actions that tend to have a significant impact on your conversions.

For website interactions like video play and download of assets, you can use the events in GA4 to monitor and analyze them.

Configuring events in GA4

Differences in UA events and GA4 events

Need a more in-depth comparison of UA and GA4 Events? Analyze this!

But below’s the summary 👇

Aspects Universal Analytics (UA) Google Analytics 4 (GA4)
  1. Basic Unit of Data Collection
Hit-based with pageviews and events Event-based with event parameters
  1. Hit Types
Pageviews and events are common Based on a different type of event-based model
  1. Tracking Snippet
Uses the gtag.js or analytics.js snippet Utilizes GA4-specific tracking snippet
  1. Parameter Naming
Event dimensions are more generic. Uses event category, action, and label Parameters are named for specific functions. Provides a more flexible event-parameter model

Setting up content conversion tracking

To set up conversion tracking in GA4 for your content, follow these steps.

Step 1:

In Google Analytics:

Pick an event that’s valuable/conversion-worthy (e.g. form-fill, demo inquiry, etc.)

1. Access the Admin section.

Screenshot of a step in the post on Conversion tracking in GA42. Ensure you are working within the correct account and property.

3. In the Property column, locate and select “Events”.

Showing how to select events for a post on conversion tracking in GA4

4. Click on “Create event”. If you cannot find the “Create event” button, it means you lack the necessary permissions to create events.

Select “Create”.

5. In the Custom event name field, provide a name for the event. For instance, I’ve used “sign_up.”

6. In the Matching conditions section, input the first matching condition. For example, “event_name” equals “sign_up“.

Showing how to setup conversion tracking in GA4

7. Click on “Add condition”.

Showing how to setup conversion tracking in GA48. Input the second matching condition. I’ve used “page_location equals a page link on my site”.

Showing how to setup conversion tracking in GA4

9. In the Parameter configuration section, click on “Add modification” twice. “Since I’m using a recommended event, it’s essential to define each of the required parameters. Failing to do so will cause Google Analytics to treat the event as a custom event”.

Showing how to setup conversion tracking in GA4

10. In the first row, enter the parameter and set its value to specify the lead’s value. I’ve used “value” and “100” to specify the value of my lead.

Showing how to setup conversion tracking in GA4

11. In the second row, input the parameter “currency” and set its value to “USD” for example.

Showing how to setup conversion tracking in GA4

12. Finally, click on “Create”.

Showing how to setup conversion tracking in GA4

Step 2:

Mark the event as a conversion.

Analytics hasn’t received the new event yet, so you’ll need to proactively set it as a conversion in Google Analytics. Follow these steps:

1. Access Google Analytics.

2. Ensure you have the correct account and property selected.

3. In the Property column, select “Conversions”.

Showing how to setup conversion tracking in GA4

4. Click on “New conversion event”.

Showing how to setup conversion tracking in GA4

5. Then create a conversion event.

Enter the name of the event you created. I’ll use “sign_up”.

Showing how to setup conversion tracking in GA4

Step 3:

Understand event parameters. 

Understanding GA4 event parameters gives you better insight into user behavior and preferences.

Some key event parameters to know more about include:

page_location: Captures the URL where the event occurred, allowing you to determine which pages are most effective for your events.

page_referrer: Records the prior page’s URL, revealing user navigation patterns and sources.

page_title: Collects the title tag of the current page, aiding in event segmentation by categories.

Step 4:

Test and verify – using real-time reporting in GA4 to check if events and conversion data are firing. After designating an event as a conversion, there may be a delay (ranging from a few minutes to a few hours) before the configuration becomes effective for the event.


To understand which content is driving the most conversions in GA4, follow these steps to analyze page/screen view data effectively.

Step 1: Access “Reports”:

To access reports in Google Analytics, sign in and select “Reports” from the left menu.

Under “Engagement“, select “Pages and screens“.

Showing how to setup conversion tracking in GA4

Upon scrolling down, you’ll get to:

1. See the page(s) a user visited

Showing how to setup conversion tracking in GA4

2. See what a user did before/after viewing your content.

Advanced tip for mapping content conversion journeys

Mapping content conversion helps you:

  1. Quickly pinpoint the pages new users visit most frequently –  right after landing on your homepage.
  2. Detect repetitive behavior patterns, which might suggest that users are encountering obstacles or getting stuck in certain actions.
  3. Assess how specific events impact the subsequent actions and interactions of your users.

To map content conversions, you’ll have to build a funnel from your content sections.

How to build a funnel from your content sections e.g. a blog to conversion points using Path Exploration

You can build a funnel from your content section (e.g., a blog) to a conversion point by using Path Exploration in GA4.

Here’s how to do it with Path Exploration:

Step 1: Log in to Google Analytics.

Step 2: On the left-hand side, click on “Explore”.

Showing how to setup conversion tracking in GA4

Step 3: At the top of the screen, choose the “Path exploration” template.

Showing how to setup conversion tracking in GA4

Step 4: To begin, Analytics provides a sample implementation as a starting point.

Building a funnel using path exploration in GA4

Step 5: If you want to start anew, click “Start over” in the top right corner. This allows you to specify the starting or ending point of your exploration and the type of data to use.

building a funnel using path exploration in GA4

You can explore this guide to learn more about path exploration.


Tracking content conversions should be a part of your content strategy to make it effective. Remember, marketing is about generating leads and driving revenue.

As a content marketer, you should use data to optimize your content and prioritize your roadmap on content that drives revenue!

Conversion Tracking in GA4 (FAQs)

Where in GA4 can you find insight on goal/conversion tracking?

You can find insight on goal/conversion tracking in GA4 by clicking on “Reports > Conversions”. There, you’ll see various reports that show how your website is performing in terms of conversions, such as conversion rate, conversion value, conversion paths, and more. You can also customize your conversion reports by applying filters, segments, and dimensions.

How are conversions tracked in GA4?

In GA4, conversions are monitored through events, which represent measurable user actions. GA4 automatically tracks some events like page views, scrolls, and outbound clicks. However, you can create custom events to monitor user actions critical to your business goals, such as form submissions.

How many conversions can you track in GA4?

According to sources I found from my research – you can track up to 30 conversions in a standard GA4 property. However, if you upgrade your property to Google Analytics 360 – you can track up to 50 conversions.

Wisdom Dabit

Wisdom Dabit

Wisdom Dabit is a freelance B2B SaaS writer who’s passionate about creating actionable and data-driven content. He enjoys writing about marketing, eCommerce, and of course, SaaS.

Get content insights in your email

    Share this article
    How good is your content?

    Get some feedback

    Stop guessing from analytics data, start knowing from your audience

    Rockee diamond  No contracts Rockee diamond See plans and pricing ->

    rockee heart-icon

    Keep Learning

    How to Reduce Bounce Rate: 7 Tips to Implement For Results

    How to Reduce Bounce Rate: 7 Tips to Implement For Results

    rockee heart-icon
    How to Reduce Bounce Rate: 7 Tips to Implement For Results

    What is Bounce Rate?

    In Universal Analytics, bounce rate was defined as: “The percentage of single sessions in which there was no interaction on the page”.

    In GA4 however, bounce rate is defined as: “The percentage of website sessions that were not engaged sessions.”

    An engaged session lasts for 10 seconds or more, has either 1 or more conversion events, or 2 or more page views. If a user doesn’t meet any of the criteria, GA4 will count their session as a bounce.

    For example, if a user visits your website, reviews a page for less than 10 seconds, and then leaves without triggering any events, or visiting another page – that session will count as a bounce/non-engaged session.

    What is a Bounce Rate Benchmark?

    According to a recent study conducted by Siege Media, a good bounce rate is around 50%, with blogs having a higher “good” bounce rate of up to 80%.

    How to Calculate Bounce Rate in GA4

    To calculate your website’s bounce rate in GA4, use non-engaged sessions.  For instance, if you had 20 sessions with 15 of those counting as ‘Engaged Sessions’, the calculation goes:

    5 non-engaged sessions/20 sessions = 40% bounce rate

    So your website’s bounce rate is 40%, and the engagement rate is 60%.

    If you still want to see your site’s bounce rate – instead of calculating using the engagement rate, you can adjust columns in GA4 to display it. To check your bounce rate in GA4:

    1.  Go to the “Reports” tab.Screenshot of GA4 report for a blog post on how to reduce bounce rate
    2. Then click “Engagement > Pages and screens.Screenshot of GA4 report for a blog post on how to reduce bounce rate
    3. Use the pencil icon at the top to customize the report.Screenshot of customizing a GA4 report for a blog post on how to reduce bounce rate
    4. Then select “Metrics” on the sidebar.A Screenshot of selecting metrics in GA4 report for a blog post on how to reduce bounce rate
    5. Click on “Add metric” Screenshot of adding metrics in GA4 report for a blog post on how to reduce bounce rate
    6. And scroll a bit to choose “Bounce rate”.Screenshot of adding bounce rate in a GA4 report for a blog post on how to reduce bounce rate
    7. Click and drag the 6 dots beside “Bounce rate” to display it amongst the first columns. Then select “Apply.Screenshot of editing  bounce rate in a GA4 report for a blog post on how to reduce bounce rate
    8. Select “Save” > “Save changes to current report” > “SaveScreenshot of saving  bounce rate changes  in a GA4 report for a blog post on how to reduce bounce rate
    9. Navigate back to check if you’ve successfully customized the report to include bounce rate.Screenshot of including bounce rate in a GA4 report for a blog post on how to reduce bounce rate


    Note: If you are fine with using only the engagement rate, simply subtract it from 100%, and you will get the bounce rate.

    Is Bounce Rate Important?

    Relying solely on the calculation of a website’s bounce rate to determine the percentage of disengaged users might not be entirely accurate. User bounces can occur because:

    • Readers found the answers they needed, so they didn’t bother to stick around. They could also return later, as it can take a customer up to 500 touchpoints – depending on your solution’s complexity – before making a purchase. Be patient and value the user’s experience above anything else. 

    If you’re interested in learning more about your readers and collecting feedback from them – I’ve added methods you can use later in the article.

    What Then Are You Optimizing Bounce Rate For?

    Essentially, you’re optimizing the bounce rate for users on your website to:

    1. Explore more content
    2. Learn further about your solution/product

    True, right? 

    So here are some tips you can use to lower your site’s bounce rate.

    Implement these 7 Tips to Increase Engagement and Reduce Bounce Rate

    1. Have a great content UX
    2. Optimize your website’s technical experience
    3. Kill the popups
    4. Add CTAs for ‘next content’
    5. Include purchase CTAs
    6. Does your content resonate?
    7. Build trust with users by adding social proof

    1. Have a great content UX

    Take SEMrush for instance:

    Their blog excels in this aspect.

    Screenshot of the Semrush blog layout for a blog on how to reduce content bounce rate, and also how to reduce bounce rate for a website

    It uses ample amounts of white space, a legible font size, and a table of contents for easy navigation.

    Distinct calls-to-action guide users interested in related content and the product, while the homepage showcases testimonials from current product users. Talk about a great user experience for readers!

    Screenshot of a twitter post on bad UX for a post on how to reduce bounce rate


    2. Optimize your website’s technical experience

    Optimizing page load times on your website creates a friendly environment that encourages users to explore content further, rather than leave due to frustrations caused by slow loading.

    You can use a tool like PageSpeed Insights to audit your site’s mobile performance, accessibility, image best practices, and SEO. 

    Common methods for enhancing loading speed include:

    – Implementing a content delivery network (CDN)

    – Minimizing HTML, CSS, and JavaScript

    – Eliminating unused codes

    Also, find and fix broken links on your website to help readers access pages better. The last thing readers want to see is a 404 page while exploring your content.

    3. Kill the popups

    Screenshot of a Twitter post discussing how bad popups are for a blog on how to reduce bounce rate


    Eliminate popups so readers and visitors can find what they need – without getting irritated. 

    In a recent G2 survey, 82.2% of participants expressed a dislike for website email pop-ups. Of those, 45.6% disliked their widespread nature, while 28.6% were bothered by their immediate appearance upon landing on a site.

    I mean, how would you like someone interrupting while you read a newspaper or a book for example?

    Let the content do the talking, and readers will inquire about your product when they are ready.

    4. Add CTAs for ‘next content’

    One of the criteria needed to have an engaged session on your site is for a user to visit more than one page, so try including calls-to-action that direct them to more content they’ll be interested in.

    WordPress users can install the free Ultimate Post Kit Addons plugin to display more relevant content for readers. Some themes also have this feature enabled by default.

    5. Include purchase CTAs

    Once more, avoid pop-ups. 

    Instead, naturally add links to direct readers to relevant pages and content about your solutions. For an effective purchase CTA, consider placing a clear primary call-to-action, such as a ‘Try now’ or ‘Sign up’ button, in the upper right section of your website’s navigation — similar to what you’ll find on our website.

    Slack does this well.

    Screenshot hihlighting Slack's purchase CTA for a blog post on how to reduce content bounce rate


    6. Does your content resonate?

    Sometimes, users leave because they don’t get answers to their questions.

    But how would you know? Checking bounce rates? Traffic?

    The answer is straightforward: inquire. 

    Use a Rockee feedback widget to understand why, by gathering ratings and collecting feedback from readers on areas for improvement.

    Implementing their suggestions would improve your content’s quality, and help you capture the reader’s interests effectively.

    7. Build trust with users by adding social proof

    You can also place Rockee Trust Badges on your website to show users proof that readers love your content.

    Below’s an example of a Rockee Trust Badge on the Thomas blog. The content was rated an average of 3.73/5 from 91 reviews:

    Screenshot of a blog from showing a Rockee Trust Badge for a post on how to reduce bounce rate


    How Content Feedback Reduces Bounce Rate

    If readers’ feedback and ratings are consistently good, you can assume you’re helping readers out. Focus on SEO optimization to enhance its visibility – and use feedback through a tool like Rockee to create better content.

    However, if feedback and content ratings show that the content is not so good, and bounce rates reinforce the point – use the feedback collected to optimize the content and reduce its bounce rate.

    And yes, we’ve got a free plan if you want to give it a trial.😉

    How to Reduce Bounce Rate (FAQs)

    What is bounce rate and how do you improve it?

    Bounce rate is the percentage of visitors who leave your website after viewing one page for less than 10 seconds – without visiting another, or triggering 2 or more conversion events. 

    To improve bounce rate, focus on optimizing page load speed, enhancing content relevance using audience feedback, and ensuring clear navigation to encourage visitors to explore more of the site.

    What is a good bounce rate for content?

    A good bounce rate for content typically falls between 40% and 60%. However, the ideal rate varies based on the type of content and the website’s goals. Lower bounce rates indicate that visitors are engaging with more pages, but context matters when assessing what qualifies as a “good” bounce rate.

    What causes high bounce rate?

    High bounce rates result from various factors like slow page loading times, irrelevant or unengaging content, confusing website navigation, poor mobile responsiveness, and intrusive pop-ups.

    Wisdom Dabit

    Wisdom Dabit

    Wisdom Dabit is a freelance B2B SaaS writer who’s passionate about creating actionable and data-driven content. He enjoys writing about marketing, eCommerce, and of course, SaaS.

    Get content insights in your email

      Share this article
      How good is your content?

      Get some feedback

      Stop guessing from analytics data, start knowing from your audience

      Rockee diamond  No contracts Rockee diamond See plans and pricing ->

      rockee heart-icon

      Keep Learning

      The 8 Best Content Marketing Analytics Tools of 2023

      The 8 Best Content Marketing Analytics Tools of 2023

      rockee heart-icon
      The 8 Best Content Marketing Analytics Tools of 2023

      If you’re nearly like me, you’re obsessed with numbers and data on your content’s performance.

      meme on content marketing analytics tools

      Krittin Kalra, the Founder of Writecream, uses tools like Google Analytics and SEMrush for content analysis.

      At our company, we use a variety of tools and data points to ensure that our website and demand gen content are performing at their best. We also frequently analyze engagement metrics such as time on page, click-through rates, and bounce rates to get a sense of how our audience is interacting with our content.

      The length of our optimization process depends on the specific content piece and the amount of feedback we receive. However, on average, we spend about a week gathering data, analyzing our findings, and making any necessary adjustments”, she added.

      So yes, content analytics tools are important. And then, if you’ve executed a content marketing strategy yourself, you know just how much work is involved. You have to find the right topics, create content, and track and measure their performance on sometimes several channels. It’s so much work. 😩

      Want to ease the pressure? Here are our top analytics, SEO, and feedback tools for analyzing content performance.

      (Writer’s note: I separated tools into four categories to make it easier for you to understand what type of analysis you can use them for).

      Content Analytics Tools (Category #1)

      1. Google Analytics 4

      A screenshot of Google Analytics 4 as a content marketing analytics tool

      Google Analytics is so much more than a simple analytics tool. It not only allows you to measure conversions on your site but also gives you dynamic insights into how visitors: 

      • arrived on your site
      • interacted with your site

      And also how you can keep them coming back.

      GA4 provides deep insights into user interaction with our content, helping us refine our user experience. By analyzing engagement patterns, we’ve been able to tailor our content to meet user preferences, resulting in longer time spent on our platform and improved conversion rates.” – Abhishek Shah (Founder of Testlify)


      1. GA4 offers improved event tracking with greater flexibility and accuracy – making it easier for you to measure conversions and user actions
      2. GA4 has enhanced cross-device and cross-platform reporting, for you to understand how users engage with your website and app – across various devices
      3. GA4 integrates with other Google products like Google Ads and Google Search Console


      1. GA4 uses complex terminology. Here’s a glossary by MonsterInsights containing new GA4 terms you should know, and here’s an article comparing new GA4 metrics to the familiar ones in Universal Analytics.
      2. Its UI is complex, particularly given our long use of Universal Analytics

      Price: Free.

      2. TinyAnalytics

      Screenshot of TinyAnalytics' home page


      TinyAnalytics is a simple analytics tool for analyzing user behavior on your website. Its session recording feature allows you to easily watch how people engage with your site and you can also visualize user behavior using heatmaps.

      We have been working with TinyAnalytics for some time now, and we have truly enjoyed the experience. Our goals align, and this is an excellent fit for us. TinyAnalytics has taught us so much. Not only do they have one of the best customer service departments I’ve ever worked with, but they are also able to provide accurate analytics that help us run our business more successfully. They’re doing a fantastic job and we love having them in our corner!” Molly Carroll – Director of Sales, Delve



      1. Heat mapping is easy to analyze and set up
      2. The mobile device analysis feature provides insights into your website’s mobile experience
      3. It’s GDPR compliant


      1. Heat mapping visualization is limited
      2. Contains limited information
      3. UI needs improvement as you can’t zoom in on the dashboard for more detail
      4. Supports only English

      Price: Free plan available. Paid plans start at £49 a month.

      Companies like HABITAT and PETSKY use TinyAnalytics.

      3. Fathom Analytics

      Screenshot of Fathom Analytics' home page highlighting features that make it a good content marketing analytics tool


      Fathom Analytics is a simple website analytics tool that uses a single line of code and works on any website or CMS. Fathom has a lightweight script that doesn’t slow your website down or affect your SEO. Similar to other content analytics tools, Fathom measures essential metrics such as Page views, bounce rate, and referrers.

      Fathom Analytics is a great Google Analytics alternative because it is focused on protecting visitors’ privacy, does not collect any personally identifiable information about your website visitors, and does not bog down loading times, leading to faster websites.” Nathalie Lussier – founder of



      1. Good customer service
      2. GDPR compliant
      3. By-passing Ads helps collect data easily
      4. Data is gathered anonymously


      1. Features are limited when compared with GA4
      2. The UI is not as intuitive as other analytics tools, hence navigating and accessing certain features is difficult.

      Price: 30-day free trial available. Paid plans start at $14/month.

      Companies like IBM, GitHub, and Buffer, use Fathom Analytics.

      4. Plausible Analytics

      Screenshot of Plausible Analytics' home page for a post highlighting features that make it a good content marketing analytics tool


      Plausible is another lightweight content marketing analytics tool that allows provides you with essential insights into your website’s content. It’s pretty simple in the sense that you get all the information you need on one page, without needing to navigate through different menus or build custom reports and dashboards.

      Plausible is a fast, lightweight, privacy-first, and GDPR-compliant analytics platform that is better than GA4. It’s easy to integrate and powerful once it’s running.” – Alex L., 5-star review on G2


      1. Easy integration
      2. The dashboard is easy to use
      3. It is GDPR, CCPA, and ECPR compliant
      4. Cookie-free


      1. Currently provides documentation support only
      2. Supports English only

      Price: Free trial available. Paid plans start at $9/month for 10,000 pageviews.

      Companies like Prezly and Elementary use Plausible Analytics.

      SEO Tools (Category #2)

      5. Ahrefs

      Screenshot of Ahrefs' home page for a post highlighting features that make it a good content marketing analytics tool


      Ahrefs is another popular tool used by marketers to analyze the SEO side of their content performance. For us at Rockee, we use Ahrefs to track ranking progress and discover opportunities using existing data. Asides from content analysis, you can use it to discover content ideas and run content audits to discover ways to improve website performance.

      Using Ahrefs’ data to plan our content strategy helped us increase visits to our blog by over 200% compared to the previous year.” – Maile Waite, Head of Content & SEO at CloudApp.



      1. AhrefsBot is the most active web crawler among all SEO tools
      2. Has advanced filtering options
      3. Constantly renews data
      4. Easy data retrieval


      1. Pricing is on the higher end when compared to other SEO tools
      2. UI is complex for beginners to navigate. We recommend studying this beginner’s guide: – to get the hang of it
      3. Some level of technical SEO knowledge is needed to overcome its steep learning curve

      Price: Paid plans start at $99/month.

      Ahrefs is used by marketers from companies like Adobe, Zoom, and LinkedIn.

      6. Semrush

      Screenshot of Semrush' home page for a post highlighting features that make it a good content marketing analytics tool


      Semrush is another well-known content analytics tool for monitoring content performance and it possesses some powerful content marketing features. It helps you analyze website traffic, uncover keywords, track your position on the SERPs, and conduct competitor analysis.

      Semrush is like a keyword research tool, Google Trends, Moz, Hootsuite and SimilarWeb in one.” – Mario León Rojas, Performance Marketing Specialist at Banco del Sol.



      1. It has one of the largest keyword databases
      2. Has extensive tools and features like traffic analytics and content marketing tools.
      3. Its usage allowance is quite generous when compared with other SEO tools


      1. Also a bit expensive, when compared to other SEO tools.
      2. It takes a while for new users to understand how it works. Beginners can watch tutorial videos on Semrush’s youtube channel and take courses on Semrush Academy to get familiar with the tool. 
      3. Price: Limited free plan available. Paid plans start at $99.95 per month.

      Brands like Tesla, IBM, and DECATHLON use Semrush.

      A Problem With Content Analytics and SEO Tools: Time and Context

      Analyzing content performance with analytics and SEO tools takes time, and Michael Alexis, the CEO of Swag, agrees with this.

      The process normally takes several weeks or months depending on the size of the project. The hardest thing about this process is finding a balance between what works best for our company and what resonates with our audience. It can be challenging to understand exactly what will work without soliciting customer feedback directly to get an outside perspective.”

      After analyzing content performance, you’ll have to optimize it, and Leszek Dudkiewicz, the Head of Marketing at Passport-Photo Online, mentions that it isn’t an easy task: 

      The amount of time it takes to improve your content hinges on the number and quality of the issues that need addressing. However, one thing is certain – this is not a task that can be accomplished overnight. In my experience, undertaking a thorough optimization of content can take several weeks, if not months. It requires a commitment to a sustained effort, but the results can be well worth the investment”.

      Krittin Kalra, the CEO of WriteCream, mentioned that balancing content optimization with content creation is quite difficult, because of how long it takes: 

      The hardest thing about our optimization process is balancing the need to improve our content with the need to consistently produce new content. It can be a challenge to devote the necessary time and resources to optimizing existing content while also creating fresh, engaging content that keeps our audience coming back for more”.

      One important word repeated itself…Time.

      Doing any type of content analysis and optimization is difficult and time-intensive. And chances are, some changes you’d want to implement may not be necessary.

      For example: To you, a low engagement rate may mean your website has a slow load time, but readers may be leaving early because they found the introduction boring. It’s either you ask, or continually guess why.

      Qualitative insight tools will give important answers and save you time from guessing if your content resonates with your target readers by collecting feedback from them.

      Below are two tools you can use to collect feedback from readers.

      The Solution: Qualitative Insight Tools (Category #3)

      7. Rockee

      Screenshot of Rockee' home page for a post highlighting features that make it a good qualitative content marketing analytics tool


      Rockee’s a content feedback platform that helps you create better content using audience feedback. As a qualitative insight tool, it removes the guesswork from analytics data and tells you exactly what readers truly think about your content.

      You can collect feedback from readers using the following:

      Thomas, an HR company, uses Rockee Trust Badges and scores to immediately let visitors know how great content is.

      Screenshot of a post on Thomas' blog showing Rockee' trust badges.


      And also includes a content ratings widget at the end of posts for readers to tell what they liked about the content.

      Screenshot from a blog showing Rockee' content ratings widget for readers to rate the post


      We’ve had Rockee on our website for several months now, and we’ve got huge amount of content on the website. Matt and I began working together really to answer that kind of ever-present digital marketing conundrum, which is: how is our content performing? There are a number of tools out there that will give you an overall score, but for me, context is key. And that context is, how does our content perform with our target personas and future buyers? So getting that insight is of real value, and Rockee allowed us to see that”. – Nick Liddle (Digital Marketing Lead @


      1. Readers use it to leave feedback on what they liked/disliked about the content
      2. GDPR and privacy friendly – doesn’t collect user identification data
      3. Easy to setup – collect insights in minutes
      4. Customizing a widget is easy, and it’s very lightweight to load on a website
      5. You can use custom landing pages to collect feedback for email and non-website content


      1. To get statistical insights you need good site traffic, min of 10k visitors a month. Not suited for smaller users
      2. We’re a start-up – so it’s relatively light on features. We’re constantly adding new features, with help from our users. Got something in mind? Email

      Price: Free plan available. Paid plans start at £39/month.

      Companies like iManage, CIPHER, and Thomas, use Rockee.

      8. Hotjar

      Screenshot of Hotjar' home page for a post highlighting features that make it a good qualitative content marketing analytics tool


      Hotjar is a website analytics tool that enables you monitor your website’s performance. It lets you visualize how visitors engage with your site using heatmaps, recordings, and feedback. Visitors can tap the widget at the side to give feedback and narrate what their experience was like.  

      “Hotjar is a critical tool for us to understand our users and identify any pain points where they might be getting stuck.” – Mike Fiorillo, Growth Product Manager at Invision



      1. It has good behavior analysis features
      2. It’s easy to install and set up 
      3. Heatmaps can show you where visitors click and scroll on your site


      1. Pricing increases dramatically upon usage
      2. The widget adversely affects a page’s loading speed
      3. Limited customization for surveys and feedback
      4. Limited integration with other marketing and analytics tools

      Price: Free plan available. Paid plan starts at $32/month.

      Companies like Unbounce, Miro, and Adobe use Hotjar.

      Summary: Qualitative Insights are Important

      Medium-size companies – with website traffic of over 10k visitors a month – need better insights as to what the data means, so a qualitative data tool like Rockee is needed to close the gap.

      With Rockee, content teams understand if content resonated by collecting feedback in the form of content ratings and customized blog survey questions, which looking at numbers alone, can often lead to guesswork.

      Small businesses can use Rockee’s free plan alongside other free tools on this list to better understand content performance.

      Take a demo by rating this content below, and find out how Rockee works by signing up for a free trial.


      What is content analytics?

      Content analytics is the process of collecting, analyzing, and interpreting data to gain insights into how content is performing, how it’s being consumed, and its impact on business goals.

      What are content analytics tools?

      Content analytics tools are software designed to help businesses and content creators analyze and interpret data related to their content.

      Which tool can be used to measure content effectiveness?

      There are many tools you can use to measure the effectiveness of content, but some helpful tools to use are Google Analytics, Rockee, Hotjar, Semrush, and Ahrefs.

      Wisdom Dabit

      Wisdom Dabit

      Wisdom Dabit is a freelance B2B SaaS writer who’s passionate about creating actionable and data-driven content. He enjoys writing about marketing, eCommerce, and of course, SaaS.

      Get content insights in your email

        Share this article
        How good is your content?

        Get some feedback

        Stop guessing from analytics data, start knowing from your audience

        Rockee diamond  No contracts Rockee diamond See plans and pricing ->

        rockee heart-icon

        Keep Learning

        10 Essential Content Marketing Metrics and How to Use Them

        10 Essential Content Marketing Metrics and How to Use Them

        rockee heart-icon
        10 Essential Content Marketing Metrics and How to Use Them


        One complicated question we (often) need to answer – as content marketers – is the role our content plays in driving conversions.

        We’re aware it does, but explaining ‘how’, is usually difficult.

        John Bonini’s post perfectly captures why we find it so. Understanding the process takes time, and isn’t 100% perfect.


        Content marketing metrics help by giving us an idea, while content feedback helps us understand the ‘why’ behind the numbers. This post will cover 9 qualitative and 1 quantitative metric you should use for in-depth content analysis.

        10 Content Marketing Metrics to Track

        1. Search Impressions
        2. Traffic
        3. Keyword Rankings
        4. Click-Through Rate
        6. Engagement
          • Engagement Rate
          • Engagement Time
        7. Scroll Depth
        8. Event Count
        9. Conversions
        10. Content Feedback (Qualitative Metric)

        From Google Search Console

        1. Search Impressions

        A search impression is the number of times a URL from your website appeared in a user’s search result. To view search impressions in Google Search Console, choose your website, and click on Performance:

        “Impressions clarifies how often our content appears in search results and how frequently it’s clicked on. This helps us to understand the visibility and appeal of our content in search results.”

        Aaron Gray (CEO of Pursuit Digital)

        2. Traffic

        This metric measures the number of visitors to your website. Go to Google Search Console > Performance > Total clicks to see your website’s traffic. To see website Traffic within a set period click on Date.

        3. Keyword Rankings

        Keyword rankings refers to how well your website ranks for certain keywords or queries. To view keywords your website currently ranks for in Google Search Console, check Performance, scroll down, and select Queries.

        “We have a list of keywords that we try to rank our content for, and we track them using Semrush. However, I often go to Google Search Console to check what keywords my content is actually ranking for. Sometimes it could be that a blog post ranks for a keyword that is not explicitly mentioned in it, and adding this mention can help it rank better”.

        Alex Perekalin (Content Manager at Mouseflow)

        4. Click-Through Rate

        Your website’s click-through rate is the ratio of clicks on a particular link on your website, to the total number of website visitors you had within a period. According to Backlinko, the average CTR for search is 1.91%, while a website CTR greater than 3% is considered good for SEO.

        Go to Google Search Console > Performance > Average CTR to see your website’s average click-through rate. For example, Rockee’s website has an average CTR of 1.7%.

        To see the CTR of individual pages, scroll down and select

        How to calculate your website’s Click–through rate

        If your website had 1,000 impressions and 200 clicks in January, your website’s CTR for that month is:

        CTR = (Clicks/Impressions) x 100%.

        CTR = (200/1000) x 100% = 0.20 x 100%. 

        CTR = 20%

        This means out of 1,000 impressions, only 20% of them resulted in clicks.

        From Google Analytics 4


        Formerly known as ‘Pageviews’ in Universal Analytics, ‘Views’ instead refers to the total number of times a webpage was viewed by users. Just like in Universal Analytics, repeated views of a single page are counted.

        To see ‘Views’ in GA4, head over to Reports > Life cycle > Engagement > Pages and screens


        Engagement Rate

        Engagement rate in GA4 is the percentage of engaged sessions on your website. This metric measures how visitors interact with your website’s content.

        In the left-hand menu, choose “Acquisition” from the “Reports” section then click “User acquisition” to see your website’s engagement rate.

        Tip: Turn on enhanced measurement to capture video engagement as visitors view embedded videos on your site. To measure video engagement on your site using GA4.

        • Click Admin. Ensure you are in the correct account and property.
        • In the Property column of the current account, click < Data Streams > Web
        • Under Enhanced measurement, slide the switch On to enable all options including Video engagement by default.

        “GA4’s Engagement Rate digs deeper to determine the depth of engagement users have with your content. Like an audience applause meter, this metric helps you better understand if they find your post helpful, relevant, and engaging.” 

        Emily Onkey (Co-founder and CMO of Aplós.)

        Average Engagement Time

        This metric tells you the average time a web page was viewed by a user. Average engagement time tells you how well the content on your site engaged visitors.

        To view your average engagement time, head to Reports > Life cycle > Engagement > Overview.

        On my website, for example, the average engagement time is 5 minutes 41 seconds. 

        It’s such a simple thing for a customer to just click on a website, but it’s a whole other thing for them to not only remain on the page, but to continue scrolling to where they’ve become a prospective customer. Think about your tendencies — how often do you mindlessly click on a webpage only to back out almost immediately?

        Erin Banta (Co-founder and CEO of Pepper)

        7. Scroll Depth

        Scroll depth in GA4 tells you how far visitors scrolled a page. By default, GA4’s scroll event is triggered when a visitor scrolls 90% of a webpage. To ensure the Scrolls event is turned on:

        • Click Admin in Google Analytics.
        • Make sure you are in the correct account and property.
        • In the Property column of the current account, click Data Streams > Web.

        Under Enhanced measurement, check to see if the slide is switched On and the ‘Scrolls’ event as well. To be sure, Click ⚙️.

        If the ‘Scrolls event is turned on, it’ll look like this:

        You can set up custom scroll depth tracking to know more, such as how many users scrolled through 50% or 75% of the page.

        Using GA4, I track how far users are scrolling on our pages. This metric provides insights into whether the content is engaging enough to hold readers’ interest. It’s crucial in formulating layout strategies and placing impactful content at suitable points”. 

        Abhi Bavishi (Growth Marketer and Entrepreneur at Abhi Bavishi)

        8. Event Count

        An event count is the number of times a visitor triggered a set event. The Event count by Event name card in the real-time report shows each triggered event and the number of times visitors triggered each on your website. Click an event to see all event parameters that were sent with it. 

        By default, Google Analytics automatically counts events having the following parameters:

        • language
        • page_location
        • page_referrer
        • page_title
        • screen_resolution

        TIP: Turn on enhanced measurement (See #7 above) to collect ‘Enhanced measurement events’ like:

        • Page views
        • Scrolls
        • Outbound clicks
        • Site search
        • Video engagement
        • File downloads
        • Form interactions

        To access the events report in GA4, follow the following steps: Click on Reports > Engagement > Events. Scroll down, and you’ll see the complete list of logged events in your GA4 reporting view.

        Each event’s total count will be shown under the Event count metric, with your website’s total event count at the top.

        GA4 allows content marketers to define custom conversions based on specific ‘Events.’ So rather than looking at page views, you can measure vital actions such as newsletter sign-ups, app installations, or purchases as one Event. This data will provide insights into the number of conversions, conversion rates, and other metrics related to the specific event you’re tracking. It’s an easier way to track and analyze the metrics that align with your goals.

        Jas Banwait Gill (Growth Manager at SwagMagic)

        9. Conversions

        Conversions measures the number of times users triggered an event that’s considered valuable to your business. It’s also up to you to decide what counts as a conversion by customizing. 

        On our website, for example, a conversion is when a visitor begins a signup.

        To access conversion in GA4, Click on Reports > Engagement > Conversions.

        “It’s important to understand the conversions related to particular content pieces. We look at how many leads or customers a particular content material asset generated. This aids in the discovery of content material that plays well and at once supports our income funnel”

        David Reid (Sales Director at VEM Tooling)

        Qualitative Metrics

        10. Content Feedback

        Content feedback is simply information from visitors about content on your website.

        Qualitative feedback is amazing because talking to your readers will give insights that data from other tools can’t.

        For instance, if a reader tells you I’m a marketer – and I enjoyed reading your post because of the real-life examples you gave in your content, and then supplied feedback on what can improve further – it becomes easier for you to know:

        • A marketer actually read your content.
        • What they liked about it.
        • Ways you can create better content.

        With Rockee, you get content ratings, can set customizable questions, and also a feedback box for blog readers to share what they liked/disliked about the post.

        Here’s what Alex Holliman, the MD at Climbing Trees had to say about Rockee:

        Rockee has been on our site for ages now, it’s still really fast and the data we are building up about our content and more importantly who is looking at it, proves invaluable.”

        Get blog feedback >>>>>

        Readers can tap on the widget at the side (just like the one on this post) to rate content and give feedback.


        Or do so at the end of the content.


        2 Problems With Most Metrics

        1. Understanding what works from most metrics is difficult because content teams won’t know if it resonated – especially if readers don’t convert.
        2. Users don’t buy after reading every article – so you need a better way to understand if your content solved the users’ problem or what they searched for.

        The Solution

        Rockee’s content ratings feature allows you to combine normal metrics from SEO and analytics tools to understand the ‘why’ behind the numbers.

        The feedback collected tells content and SEO teams:

        • what the user’s experience is in real terms, not just numbers and guesswork.
        • If the content resonated or not.
        • how they can improve content (if they need to).
        • why content is so popular – helping them plan to recreate/repurpose it in the future.

        And yes, you can try Rockee by rating this content below 👇, and telling me what you liked about this post. (You’re basically taking a demo, just that you won’t see the back end without signing up 😉).

        Want to get feedback on your website’s content? Try Rockee’s free plan.


        >What are content marketing metrics

        Content marketing metrics are benchmarks used for measuring content performance.

        What are the main KPIs for content marketing

        The main KPIs for content marketing are: 

        • Resonance
        • Impressions
        • Traffic
        • CTR
        • Conversions

        Why are content marketing metrics important

        Content marketing metrics are important because they help in analyzing content performance. They tell the impact and effectiveness of your content efforts.

        Why should I use audience feedback to optimize content?

        For many, the main objective is to optimize for SEO. However, the subsequent challenge lies in guaranteeing that your content is compelling enough to captivate and encourage your readers. 

        Content that fails to resonate merely generates empty traffic. Your current responsibility is to address audience issues, provide education, and offer inspiration.

        With Rockee, you now have a measure of how well your content is doing.

        Wisdom Dabit

        Wisdom Dabit

        Wisdom Dabit is a freelance B2B SaaS writer who’s passionate about creating actionable and data-driven content. He enjoys writing about marketing, eCommerce, and of course, SaaS.

        Get content insights in your email

          Share this article
          How good is your content?

          Get some feedback

          Stop guessing from analytics data, start knowing from your audience

          Rockee diamond  No contracts Rockee diamond See plans and pricing ->

          rockee heart-icon

          Keep Learning

          Content feedback’s million dollar question – are you asking the right people?

          Content feedback’s million dollar question – are you asking the right people?

          You, or someone in your team, has just finished a piece of content – let’s call it Six more reasons to love digital transformation. Then, the moment of truth. It’s going off for review. Squeaky bum time.

          A couple of email prompts later. And the verdict is in…they didn’t like it; they loved it…you know, in that tedious X-factor-judge-type way.

          Job done. You’ve made some quality content. Wild partying ensues before you send aforementioned quality content out into the world.

          Now, we’re not going to knock anyone for celebrating internal sign off. If you’ve made it out of amends hell unscathed, we salute you.

          But have you got meaningful feedback on your work?

          Probably not. For the most part, internal feedback is the least important feedback. For many reasons, including:

          • People are generally bad at giving feedback – how many people take the time to assiduously consider the audience and the brief when reviewing the work. And how many people just tell you that they don’t like the word challenge – “sounds too negative”.
          • People who aren’t your intended audience will struggle to look at it through the intended audience’s eyes. Mainly because empathy is easier to talk about than practice.
          • People have their own diabolical agendas and biases – ranging from internal squabbling over which department should own the content to plans for world domination through subliminal content personality control – the ole’ SCPC.
          • The curse of knowledge – probably a combination of the two above. But worth pulling out. It’s where we assume everyone knows as much about a subject as we do.

          No internal feedback then?

          We’d love to say yes to that question. Unfortunately, we can’t. Internal feedback can be useful if you get it at the right time.

          Anyone who works in content marketing knows that the amount of feedback someone gives at the end of the project is usually inversely proportional to the amount of input they gave at the start.

          Even though it’s more helpful at the start.

          Get people involved at the start of your project. Get them to feed into a brief. Get them to feedback on a brief. Get them to give feedback on your research.

          You are doing research, right?

          Yep – great. Just checking. Most content marketers are. They’re putting themselves in the shoes of their audience and looking to create content that answers their questions.

          This great little article by Matchstick Creative has some good advice on how to understand what your audience wants, including a list of tools to help you. You could take it a step further and interview your target audience.

          Once you’ve got your research together, get some feedback on that from your internal experts (or even some real ones).

          What’s their take on the research? Do they have opinions on it, or insight to add? What do they think the answers are?

          Of course, all this research is just theory. You still need to put it into practice. It’s like finding out what someone likes to eat.

          It’s no guarantee that they’ll enjoy the meal you cook up for them. Because they have to actually experience it.

          Experience content

          Or rather content experience. Sounds a bit bullshitty, doesn’t it? But we’re just as obsessed with experience in content marketing as every other industry.

          If you’re only just coming across content experience, Qualtrics has a great content experience bible here.

          Content experience is all about how people find, read, engage with and share your content. But the best way to measure that experience still boils down to one key principle.

          And it’s a conclusion that’s shared in the Qualtrics piece and this piece by Rockee: you have to ask the audience.

          Asking the audience

          We got here in the end. We’re finally talking about the people who matter most – the audience, reader, user – whatever you want to call them. Now, there are two key moments to ask the audience – in our humble opinion.

          Before you go live or get your content out there – we used Wynter to test our core messaging with content marketers and it was amazing. Wynter is a B2B message testing platform. It really taught us about our own biases and the curse of knowledge. However empathetic you are, there is no substitute for getting a real perspective from your target audience.

          Once it’s out there – getting live customer feedback, with a platform like Rockee, from the people who matter most has several benefits. Might need to break into numbered list for this one…

          1. You can adapt your content on the fly – you could answer a common concern from readers, revisit a section they’re finding hard to understand, or, more drastically, decide you need a bit of a rewrite.
          2. You can use the things you learn from the feedback for your next piece – what you learn about your content and your audience from one piece can be used in developing future pieces.
          3. You can turn that feedback into content – whether it’s an FAQ doc or a more in-depth piece on something people feel strongly about, their feedback can fuel your content strategy.

          And what does that feedback look like? Glad you asked. Here’s an example of some feedback our client Thomas International got on one of their excellent blog posts – that’s not us brown-nosing (it kind of is).

          Constructive content feedback

          But, objectively, it has a five-star Rockee rating. This type of constructive feedback is great. It gives Thomas an idea of what’s working and a content writer direction on how they could improve it.

          So, while ask the audience was usually a pretty pointless exercise in Millionaire; it’s a fundamental of content marketing. And that’s our final answer. Where the fuck did this Millionaire reference come from?

          Photo by Etienne Girardet on Unsplash.

          F*ck content feedback – six great reasons not to find out what people think of your content

          F*ck content feedback – six great reasons not to find out what people think of your content

          Content feedback. We thought everyone was on board. Turns out content feedback is a trigger for some people. Anyway, in the interests of balance, we thought we’d publish this anonymous rant from a content writer that dropped into the Rockee inbox this week. 

          Content feedback and sausages

          Content marketing is still massive. It’s worth about £50 billion* if you believe the stats. Get it right and you can make some easy money.

          Get a few content ‘creators’, maybe even some AI help. Brief in a few thinly veiled Google searches, Wikipedia-substantiated articles and masturbatory client puff pieces and you’re in business.

          Just keep pumping it out of the sausage factory and don’t stop the machine churning. It’s a great model. But there’s a blockage on the horizon that could clog up the machine: content feedback.

          There’s only one thing better than sausages…more sausages

          Quantity. That’s the name of the game in content marketing. Pump out as much as you can as quickly as you can with as little effort as you can. Keep the blog posts coming. Content feedback changes that.

          It starts forcing us to think about quality. And that calls into question the model we’re working to – moving us out of the battery-chicken house into a free-range organic equivalent. In short, quality is the enemy.

          It’ll block up your content-marketing machine faster than you can say – what the world needs is another ebook on digital transformation. And content feedback is the start of the slippery slope to producing quality content.

          So, in the spirit of every factory-content-marketer, here’s a list-based blog that explains why getting feedback on your content is disastrous for you. And the content-marketing industry.

          1.    People might point out your content’s shit

          Encourage content feedback and you’re increasing the likelihood that someone will spot the blindingly obvious – that the content is complete and utter toilet fodder. There are many reasons why that’ll be the case. Here a few you might recognise:

          ·      The camel – you know, the horse that everyone helped put together, but no one took responsibility for.

          ·      The boomerang – the digital transformation ebook is back again. Change the cover and get it out there.

          ·      The vanity project – someone important has something important to say. And no one dares question whether anyone wants/or needs to hear it.

          That list could go on forever. The underlying point being that it’s shit for the simple reason we’re not focussed on making it good. But we don’t really want anyone else pointing that out…or we might have to start answering some questions.

          2.    People might point out you’re shit

          It’s not a massive leap, is it? The content’s not very good, so the person creating it can’t be very good. Until recently, you’d keep the volume high and rattle off a few vanity metrics and you could progress without ever having to think, or work, too hard.

          Will anyone notice the ebook I wrote is remarkably similar to the last one? Will anyone work out I’ve combined the generic messages I was given with a liberal sprinkling of out-of-date stats? Probably not.

          Because the truth is most people aren’t reading this shit. But, as soon as they do, and you ask them about it, you’ve got a problem. Get feedback on your work and you won’t just have people questioning the quality of the work, they’ll start questioning the quality of the people producing that work: you.

          3.    You might have to do something about the feedback

          What you don’t need is someone feeding back to say they’d find the piece more useful if there was more technical detail. Or that they found it hard to read – too much marketing jargon.

          Basically, as soon as the kid in the crowd points out that your glamorous robes are transparent, and your marketing bollocks are on show, you’re going to need to do something about it.

          You’re going to have to understand your audience. Give your work a clear focus. Expand on complex ideas in an accessible way. And, god forbid, make your work interesting.

          Not only is that time-consuming, but it’s likely to produce a better piece of content. And then you’ve got something to live up to. People (clients or colleagues) are going to start expecting better content and heaven forbid – content marketing ROI.

          4.    You might have to have some awkward conversations

          A central tenet of effective content marketing is the path of least resistance. Can we publish these 5,000 words on why we’re amazing? Of course. We could probably just put this 125 slide PPT as it is, everyone loves it. Great idea.

          The audience for this piece is males and females of all ages. Go for it. Our audience will definitely want to spend 10 minutes watching us talk about this product. Ok – let’s get it out there.

          If we start getting feedback on our work, we might have to start having different and more awkward conversations. We might have to explain to people that what matters to us is less important than what matters to the audience. We’ll have to tell people that sometimes it’s better not to put something out.

          We’ll have to go all Jeff Goldblum and explain that just because we could, doesn’t mean that we should. And how are people going to react when we have those conversations.

          They’re not going to be happy. They might start questioning your role. Much better to nod in quiet agreement, get it out there, appear helpful and move on up the content-marketing ladder.

          5.    Less opportunity to get creative

          Getting feedback on your content is going to lead to a clearer idea about how it’s performing. And that means fewer meetings where you get to look at some numbers nobody really understands and come up with increasingly unlikely, but creative, hypotheses to explain those numbers.

          People with cats have a higher dwell time on Wednesdays when it’s raining because…Qualitative feedback limits the opportunity to kick back in those meetings and get creative. It opens up the possibility that you’ll have a clear idea of what you need to fix.

          Combine it with content scores and Google Analytics stats and you’ll really start to understand how your content’s performing. And that’ll increase the risk you’ll need to go back to your desk and create something people will want to read or find useful.

          6.    It’ll slow the machine down

          We’ve touched on this already, but it’s important. The success of content marketing is predicated on some good old fashioned 18th century thinking.

          It’s the factory system. It’s the industrial revolution. It’s why you hear churn factory, or sausage factory, or content-marketing machine…or engine in agencies and in-house content teams.

          And when you hear those words, it’s usually people advocating for some sort of organic, artisanal, free range, good for mind body and soul content.

          Get those revolutionaries out of there. Those hippy luddites will slow your machine down. If they don’t destroy it outright. Content feedback will only spur them on to focus on quality over quantity.

          Not convinced?

          If you’re not convinced, you’re probably one of those aforementioned luddite hippy people.

          You want feedback on your content. You believe that all feedback is good feedback. You want to produce great content. You value quality over quantity.

          Well, good for you. Don’t spoil it for the rest of us though. Don’t jump on the Rockee bandwagon.

          Don’t start posting about content feedback. Don’t blog about content marketing success.

          Don’t share advice on making better content. We don’t want a content-marketing revolution.

          Image credit – Andre Hunter, Unsplash.