GA4 is a game changer for content marketers. Get the ‘why’ behind the numbers using Rockee audience feedback. Read our guide on how to do it.
Conversion Tracking in GA4 for Content Marketers
A guide for content marketers to learn more about conversion tracking in GA4! Learn how to set up and track conversions from your content.
How to Reduce Bounce Rate: 7 Tips to Implement For Results
We explore 7 tips you can implement to reduce bounce rate of content on your website, and why content feedback is important to do so!
The 8 Best Content Marketing Analytics Tools of 2023
Which content marketing analytics tools are best for SEO, Analytics and User Insights – we explore the the pro’s and con’s of each!
10 Essential Content Marketing Metrics and How to Use Them
Our guide explores the 10 essential content marketing metrics for website content, covering what they are and how to use them. Go get it!
Content feedback’s million dollar question – are you asking the right people?
You, or someone in your team, has just finished a piece of content – let’s call it Six more reasons to love digital transformation. Then, the moment of truth. It’s going off for review. Squeaky bum time. A couple of email prompts later. And the verdict is in…they didn’t like it; they loved it…you know, […]
F*ck content feedback – six great reasons not to find out what people think of your content
Content feedback. We thought everyone was on board. Turns out content feedback is a trigger for some people. Anyway, in the interests of balance, we thought we’d publish this anonymous rant from a content writer that dropped into the Rockee inbox this week. Content feedback and sausages Content marketing is still massive. It’s worth about […]
Confessions of a Content Marketer
This anonymous confession from one content marketer was delivered to Rockee HQ in a manilla envelope. Alongside the confession was a note that said: I wish I was brave enough to put my name to this, but I still make a living creating absurdly bad content for some of the world’s biggest brands. I hope […]
How to measure content ROI – what does content performance look like?
The B2B content performance conundrum Measuring and understanding content performance is a challenge most B2B marketers are asking themselves this year. Let us set the scene, the content marketing machine shows no sign of slowing – growing to a $60 billion+ industry, according to Research Dive. The global pandemic sent that growth into over-drive as […]