The Challenge of Assessing Performance with Content Analytics
As a digital marketer with 10 years of experience, I understand the frustration of trying to determine what content truly resonates with your audience.
Sitting in a dashboard, analyzing various numbers and metrics, can be incredibly boring and time-consuming. I decided to speak to other digital marketers to see if they shared the same struggle, and it turns out that many do. Here are the three main challenges we all face:
1. Using Multiple Platforms
Digital marketers today rely on a multitude of platforms, such as GA4, Search Console, Ahrefs, and SEMrush, among others. Each platform provides valuable data, but managing and analyzing all of this information can be overwhelming.
It’s tedious to navigate through different dashboards and attempt to piece together a comprehensive understanding of what content is performing best.
2. Time Constraints
Due to the aforementioned reliance on multiple platforms, digital marketers spend a significant amount of time each month content analytics data. On average, we dedicate a full day to sorting through numbers and trying to decipher what works and why.
This time-consuming process takes away from other important marketing tasks and slows down our overall productivity.
3. Relying on Guesswork
Despite our efforts to analyze data, we often find ourselves guessing the reasons behind the success of certain content pieces. While the numbers may provide indicators of what works, they don’t provide the full story.
We need insights into why certain content resonates with our audience, and that’s where traditional data falls short.
The Solution: Blending Customer Feedback and Traditional Metrics
To address these challenges, we’ve developed a new approach that blends customer feedback with traditional metrics of success, like GA4 content analytics.
By combining insights from our audience with conventional data points, we gain a deeper understanding of content performance.
Using our easy-to-create survey widgets, you can achieve four powerful outcomes:
1. Collect a Content NPS Score
The Content NPS (net promoter score is a simple rating that quickly tells you if your content is meeting the expectations of your audience.
Whether it’s traffic from SEO and a certain keyword, or a user who saw the title of your content elsewhere and wanted to find out more. Ratings range from one to five, allowing you to gauge how well your content is performing.
These widgets can be fully customised to match your brand’s aesthetics and are incredibly user-friendly.
2. Ask Custom Questions
In addition to collecting ratings, you can further validate feedback by asking custom questions tailored to your target audience.
For example, if you’re in the B2B space, you might ask respondents about their department and seniority level. If you’re targeting B2C, you can inquire about their stage in the customer journey or specific demographic information.
These custom questions enhance the quality of feedback and provide valuable context for analysis. In short – think of any data point you can’t get right now from GA4 and add it in here.
3. Understand What Works and What Doesn’t
With the feedback and ratings collected, you can gain insights into what resonates with your audience and what doesn’t. This information is invaluable for improving your content strategy.
For instance, you might discover that your blog is too long or that guide you wrote doesn’t get to the point quick enough. Armed with this knowledge, you can make informed decisions when creating future content.
4. The Best of Both Worlds
Now, here’s where it gets really exciting. We’ve combined the power of content analytics metrics from platforms like GA4 with the feedback and ratings obtained through our survey widgets.
In just a few clicks, you can access key metrics such as views, user engagement, conversion rates, and more, alongside your audience’s content ratings and feedback.
This integration allows you to quickly identify your best and worst performing content and understand the reasons behind their performance.
By leveraging both traditional metrics and customer feedback, you no longer have to rely on guesswork when assessing content performance. Our solution, Rockee offers you a comprehensive and streamlined approach to measuring content success.
Make Your Life Easier with Rockee
If you’re tired of the content performance guessing game, it’s time to embrace Rockee.
Setting up a widget and gaining insights can be done in just minutes. Get started here and unlock the full potential of your content.
Matt Laybourn
Matt is the founder of Rockee, who has over 10 years experience in B2B as a senior strategist in content and performance marketing, working on both agency and client side. When not obsessing over numbers, he’s out hiking with his dog or watching basketball
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