Content Intelligence for SME Teams
Is your content working?
Stop guessing and get the answers. Combine real-time feedback from your readers with analytics to discover if your content is truly performing.
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Try for free -
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No contracts
Trusted by SME marketing teams:
Create better content for your audience
SME teams often struggle to demonstrate the value of their content. Gain insights into what your audience thinks. Use that feedback to improve your content and prove it works.
All your content covered
Get content insights and feedback on everything from web content, blogs, and webinars to events. Just add one of our widgets to get started.
Who’s reading your content?
Find out who’s reading your content, what they’re looking for and whether you met their needs.
Show your content works
Build trust in your content and show that people are enjoying it with our social-proof tools and badges.
Collect
Get real feedback on your content
Discover if your content is working by hearing directly from your audience. Add our fully customisable survey widgets or landing pages to your content and start listening to the people who matter most.
Our widgets are easy to set up, customise and collect from 1 in 100 readers on average.
Measure
Measure content impact with ease
82% of marketers struggle to gain meaningful insights from data (CMI, 2024). With Rockee, there's no more guessing or post-rationalising numbers to leadership teams. See your content's performance in a simple dashboard.
GA4, content ratings, and reader feedback combine to give you a clear picture of what works and why.
Trust
Build trust & increase engagement
Show what people think of your content with reader testimonials and social-proof badges. When they can see others think it’s a good read, they’ll be more likely to read it.
But these trust signals won’t just get more people reading your content, they’ll also show Google you’re providing a great user experience.
What our users say
Read how content intelligence from Rockee has helped other SME Content leaders improve their work and get an idea of how it could help you.
This has been a phenomenal tool for us. We now know the audiences who are engaging with our content, and what they are finding most engaging!
Mark Brighton
Strategy Director - saintnicks
It's amazing what you get back when you simply ask! Rockee gives us usable data points that create a meaningful and actionable feedback loop
James Ainsworth
Global Head of Content - iManage
This is a great tool to help you get useful feedback about your content. Very valuable and easy to use – would definitely recommend to any team wanting to find out how their content is landing with ICPs.
Emily Vernon
Content Manager - Metrikus
Rockee can be valuable for any business. Who doesn't want to know how their content is being received by their customers and prospects?
Annemieke Groeneveld
Marketing Director - Jaggaer
Rockee allows us prioritise our best content and optimise where we can improve with qualitative data
Nick Liddle
Digital Director - Thomas International
I love getting beautiful messages into my inbox letting me know what people thing of our blogs, so we know exactly what works and what doesn’t! Simple, powerful, valuable feedback! 🚀
Jim Shirley
Founder - Funding Hero
Get setup in minutes
Pick a widget. Copy and paste a line of code. And get started. It’s that easy.
Content insights made easy
Four quick steps to get started
01
Create a free account
It’s free and it takes next to no time.
02
Pick a plan
Choose from different options to fit your business.
03
Create a widget
It’s easy to customise and get it on your site.
04
Get those insights!
Start seeing what people really think of your content.
Find out more about content intelligence
We talk about content intelligence and peformance a lot. Check out these guides, tips and insights.
Content Scoring: What It Is, Why You Need It, and How to Start Today
Find out what content scoring is, why it’s vital for your business, and how to implement it today to boost your content’s performance.
Search Console and ChatGPT Tactics: What’s Working in 2024
Using Generative AI with Google Search Console is an SEO practitioners dream, we break down the most effective tactics that are working now.
The Easiest Way to Do Content Analysis with ChatGPT and GA4
AI has made content analysis easy – our guide breaks down the steps to take for quick insights on what works.
FAQ's
Our users are primarily using this data to measure what their most effective content is, getting an idea on what resonates most with their audience.
This insight has incredible value – enabling you optimise content more easily than ever before, based on feedback from their audience. Equally these insights are invaluable in the planning process for new content – helping you prioritise top performing content and understanding what resonates best with your readers.
In short…yes! Rockee doesn’t collect any PII or user identication data (cookies, IP etc).
Was it something we said? 
Yes, as well as the full branding suite to customise your widget – you can remove the ‘Powered by Rockee’ icon on our Pro paid plan.
Creating and customising a widget is a quick, easy, guided process in your Rockee account.
To install your new widget, you can either embed within a template in your CMS, by copying and pasting a piece of code.
Or, with our new ‘chat style’ icon, you can install on as many pages as you want through Google Tag Manager. Either route should only take minutes.
You can install one widget to cover multiple pages, Rockee detects the page URL and name in reporting automatically. Meaning you can start getting feedback on huge amounts of content with just one line of code.
Yes! You can easily export Rockee data by page name and URL and match to Search Console data in Excel or Sheets. We recommend doing this once a month to review if your content is delivering against user intent.
We’re working on a Search Console integration, which means you will be able to do all this within one platform soon. E-mail matt@rockee.io if you have any questions.
Unlike some much bigger named survey and feedback tools our widgets are designed with website performance and user experience front of mind.
They load at rapid pace (our chat style widget has a transfer size under 5kb!) with minimal impact on website technical site performance and page load times.
Rockee collects reader content ratings and feedback on nearly any type of content, through quick-fire surveys you can embed within your content.
Create and customise a widget, then simply place the code on relevant pages either via Google Tag Manager or a website template. Set-up only takes minutes.
You can install one widget to cover as many pages as you want, Rockee detects the page URL and page name automatically.
On average between 1-1.5% of readers give a content rating and answer quick identifier questions, such as what job function or seniority they have. So if your content gets 1000 visitors a week, you will get a Rockee sample of 10-15 ratings and written responses on that content. Which is HUGE for SEO and Content teams looking for unique insight to get the edge on their competition.
Many users go on to leave feedback on what they liked, or disliked about your content.
In short – yes! When you run through onboarding, this includes a full branding suite for each widget. Meaning you can adjust colour scheme, icons and question logic with ease – making any Rockee widget you create brand compliant.
This is a paid plan option – free tier users can still use any widget and customise questions, but without the full branding suite.
When creating a widget in your dashboard, you will also get an option to create feedback landing pages. You can embed a CTA to visit this page in nearly anything, such as in a PDF, video, sales materials, case studies and even for event content via a QR code.
You can find out more here on how feedback landing pages work
You can now easily integrate GA4 with your Rockee data! Simply connect the relevant property from your Google Analytics account and you can easily view all the key insights in one table. This option is available on paid plans.
While for most the primary goal is optimse for SEO, the next challenge is ensuring your content resonates enough to engage and motivate your readers. Content that doesn’t resonate is empty traffic.
Your job now is to solve audience problems, educate and inspire. With Rockee you now have a measure on how well your content is doing that! Better content = higher engagement and more conversions.
Launching October 2024
Get ahead with Rockee 2.0
AI-powered analysis of your search and analytics data with real audience feedback, giving you clear, actionable insights on what to do next.
