Rockee Blog
Featuring the 'Confessions of a content marketer' series, content performance guides & all our latest news
Rockee BETA Launch
What is Rockee? Rockee is a B2B content measurement and feedback platform. It's been built around a common problem we have in B2B marketing, in that we make a lot of content - but struggle to prove the value of it. Analytics leads us to guesswork. SEO takes a long...
Rockee features in new B2B Content Podcast
Rockee founder Matt Laybourn had the pleasure of being invited on leading B2B Content Marketing Podcast 'B2BQ&A', by the UK based B2B technology copywriters Radix Communications. Alongside Podcast host David McGuire, Creative Director at Radix and Katie...
Confessions of a Content Marketer
This anonymous confession from one content marketer was delivered to Rockee HQ in a manilla envelope. Alongside the confession was a note that said: I wish I was brave enough to put my name to this, but I still make a living creating absurdly bad content for some of...
How to measure content marketing – what does great performance look like?
What is good content in 2022? This is a challenge most B2B marketers are asking themselves this year. To give you some context, the content marketing machine shows no sign of slowing – growing to a $60 billion+ industry, according to Research Dive. The global pandemic...