Rockee Blog
Featuring the 'Confessions of a content marketer' series, content performance guides & all our latest news
Content feedback’s million dollar question – are you asking the right people?
You, or someone in your team, has just finished a piece of content – let’s call it Six more reasons to love digital transformation. Then, the moment of truth. It’s going off for review. Squeaky bum time. A couple of email prompts later. And the verdict is in…they...
F*ck content feedback – six great reasons not to find out what people think of your content
Content feedback. We thought everyone was on board. Turns out content feedback is a trigger for some people. Anyway, in the interests of balance, we thought we’d publish this anonymous rant from a content writer that dropped into the Rockee inbox this week. Content...
How to measure content performance using Google Analytics 4 (GA4) and Rockee
Rest in peace Universal Analytics Keep an important date in your diary. As of July 1st, 2023, the Google Analytics you’ve grown accustomed to over the last ten years will be no more. I know – on its tenth anniversary as well! That’s the official date that Universal...
Rockee BETA Launch
What is Rockee? Rockee is a B2B content measurement and feedback platform. It's been built around a common problem we have in B2B marketing, in that we make a lot of content - but struggle to prove the value of it. Analytics leads us to guesswork. SEO takes a long...
Rockee features in new B2B Content Podcast
Rockee founder Matt Laybourn had the pleasure of being invited on leading B2B Content Marketing Podcast 'B2BQ&A', by the UK based B2B technology copywriters Radix Communications. Alongside Podcast host David McGuire, Creative Director at Radix and Katie...
Confessions of a Content Marketer
This anonymous confession from one content marketer was delivered to Rockee HQ in a manilla envelope. Alongside the confession was a note that said: I wish I was brave enough to put my name to this, but I still make a living creating absurdly bad content for some of...
How to measure content ROI – what does content performance look like?
The B2B content performance conundrum Measuring and understanding content performance is a challenge most B2B marketers are asking themselves this year. Let us set the scene, the content marketing machine shows no sign of slowing – growing to a $60 billion+ industry,...
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