Blog

Read our insights on all things content, from SEO to analytics and how to use Rockee to get the most out of your content investment.

10 Essential Content Marketing Metrics and How to Use Them

10 Essential Content Marketing Metrics and How to Use Them

Our guide explores the 10 essential content marketing metrics for website content, covering what they are and how to use them. Go get it!

Content feedback’s million dollar question – are you asking the right people?

Content feedback’s million dollar question – are you asking the right people?

You, or someone in your team, has just finished a piece of content – let’s call it Six more reasons to love digital transformation. Then,

F*ck content feedback – six great reasons not to find out what people think of your content

F*ck content feedback – six great reasons not to find out what people think of your content

Content feedback. We thought everyone was on board. Turns out content feedback is a trigger for some people. Anyway, in the interests of balance, we

Rockee BETA Launch

Rockee BETA Launch

What is Rockee? Rockee is a B2B content measurement and feedback platform. It’s been built around a common problem we have in B2B marketing, in

Rockee features in new B2B Content Podcast

Rockee features in new B2B Content Podcast

Rockee founder Matt Laybourn had the pleasure of being invited on leading B2B Content Marketing Podcast ‘B2BQ&A’, by the UK based B2B technology copywriters Radix

Confessions of a Content Marketer

Confessions of a Content Marketer

This anonymous confession from one content marketer was delivered to Rockee HQ in a manilla envelope. Alongside the confession was a note that said: I

How to measure content ROI – what does content performance look like?

How to measure content ROI – what does content performance look like?

The B2B content performance conundrum Measuring and understanding content performance is a challenge most B2B marketers are asking themselves this year. Let us set the

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The Sausage Factory Podcast

Mastering Product Idea Validation and Being A Content Creator w/ Sam Dickie

Mastering Product Idea Validation and Being A Content Creator w/ Sam Dickie

On this Sausage Factory pod episode, we speak to Sam Dickie, about mastering product idea validation and the art of being a content creator

How to build a Global Content Team – we talk Strategy, process and content KPIs

How to build a Global Content Team – we talk Strategy, process and content KPIs

We talk to James Ainsworth on The Sausage Factory podcast, about how he built a global content team, the strategy, process and content KPIs!

Is AI killing great content experience?

Is AI killing great content experience?

We talk to Jess Crandon from Salesforce on The Sausage Factory podcast, about great content experience and the potential perils of not-so-great content.

Introducing The Sausage Factory – A Content Marketing Podcast

Introducing The Sausage Factory – A Content Marketing Podcast

Our very first podcast! In this episode we talk about three big problems in content marketing and why Rockee, the content feedback platform was built!