Rockee founder Matt Laybourn had the pleasure of being invited on leading B2B Content Marketing Podcast ‘B2BQ&A’, by the UK based B2B technology copywriters Radix Communications

Alongside Podcast host David McGuire, Creative Director at Radix and Katie Colbourne, Senior Manager, Global Demand Generation from Basware – the trio tackled the subject of ‘How much B2B content actually gets read?’.

With the top talking points being:

  • Not a lot of people reading is ok! Understanding audience size relative to engagement, and value of small audiences in B2B
  • How to monitor the content marketing metrics that matter. Sort your vanity from your sanity and understand the real impact your content is having.
  • Getting to know all about you. How to research, understand and use audience insights to make awesome content.

Check it out below on Spotify or subscribe via Apple Podcasts.

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