Content metrics

B2B Content Podcast
News

Rockee features in new B2B Content Podcast

July 18, 2022

Rockee founder Matt Laybourn had the pleasure of being invited on leading B2B Content Marketing Podcast ‘B2BQ&A’, by the UK based B2B technology copywriters Radix Communications. Alongside Podcast host David McGuire, Creative Director at Radix and Katie Colbourne, Senior Manager, Global Demand Generation from Basware – the trio tackled the subject of ‘How much B2B […]

Content marketing team
Insights

How to measure content ROI – what does content performance look like?

February 15, 2022

The B2B content performance conundrum Measuring and understanding content performance is a challenge most B2B marketers are asking themselves this year. Let us set the scene, the content marketing machine shows no sign of slowing – growing to a $60 billion+ industry, according to Research Dive. The global pandemic sent that growth into over-drive as […]