Alongside Podcast host David McGuire, Creative Director at Radix and Katie Colbourne, Senior Manager, Global Demand Generation from Basware – the trio tackled the subject of ‘How much B2B content actually gets read?’.
With the top talking points being:
- Not a lot of people reading is ok! Understanding audience size relative to engagement, and value of small audiences in B2B
- How to monitor the content marketing metrics that matter. Sort your vanity from your sanity and understand the real impact your content is having.
- Getting to know all about you. How to research, understand and use audience insights to make awesome content.
Check it out below on Spotify or subscribe via Apple Podcasts.
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