Rockee features in new B2B Content Podcast
Rockee founder Matt Laybourn had the pleasure of being invited on leading B2B Content Marketing Podcast ‘B2BQ&A’, by the UK based B2B technology copywriters Radix Communications.
Alongside Podcast host David McGuire, Creative Director at Radix and Katie Colbourne, Senior Manager, Global Demand Generation from Basware – the trio tackled the subject of ‘How much B2B content actually gets read?’.
With the top talking points being:
- Not a lot of people reading is ok! Understanding audience size relative to engagement, and value of small audiences in B2B
- How to monitor the content marketing metrics that matter. Sort your vanity from your sanity and understand the real impact your content is having.
- Getting to know all about you. How to research, understand and use audience insights to make awesome content.
Check it out below on Spotify or subscribe via Apple Podcasts.
Let us know what you think through the Rockee feedback tool below 🙂
