How to use Rockee Content Analysis Tool – The Ultimate Guide
If you’re like most content marketers, you face a daily struggle to answer three critical questions: Is my content working? Why? And how can I make it better?
It’s no secret that juggling analytics and reporting platforms, extracting insights from disparate data sources, and proving ROI to stakeholders is exhausting.
That’s why we built Rockee 2.0—an AI-driven content analysis tool designed to simplify your workflow, help you understand your content’s impact, and provide actionable insights to optimise performance.
Whether you’re a solo marketer or part of a larger team, Rockee puts the answers to your toughest content questions at your fingertips.
No more guesswork. No more endless dashboards. Just instant clarity. Let’s get into it…
Why Proving Content Impact is So Challenging
Proving the effectiveness of content has long been a pain point for marketers. Why? Because the process often involves:
- Fragmented tools: You’re stuck toggling between GA4, Search Console, spreadsheets, heatmapping data and reporting tools.
- Data overload: While there’s no shortage of data, extracting meaningful insights can feel like finding a needle in a haystack and waste a lot of your valuable time.
- Inter-team dependencies: Sometimes, getting the data you need requires chasing down reports from other teams, adding delays.
- Unclear ROI metrics: How do you translate clicks, impressions, and feedback into evidence that content is driving revenue or engagement?
These challenges often lead to analysis paralysis, where content teams struggle to identify what’s working, let alone optimize it effectively.
Rockee was built to solve exactly this problem.
Getting Started with Rockee: From Setup to Insights
Step 1: Plug in Your Data to our Content Analysis Tool
Start by connecting Rockee to your Google Analytics 4 (GA4) and Google Search Console accounts. These integrations give Rockee access to critical metrics like pageviews, click-through rates, and user behaviour.
Once connected, Rockee consolidates this data into a single, intuitive dashboard, giving you a real-time pulse on your content’s performance.
Why this step matters:
Marketers often spend hours manually pulling data from different tools and trying to piece it together. With Rockee, you’ll see all your key performance metrics in one place, saving time and eliminating the hassle.
Step 2: Gather Audience Feedback
Take your analysis to the next level by setting up Rockee Feedback Widgets. These simple, customisable brand-friendly surveys allow you to gather direct feedback from your audience on specific pages.
Where to place your widgets:
- Core content pages: Blogs, resources, and case studies.
- High-traffic service pages: Homepage, product pages, and solution pages.
Pro tip: Focus on pages with significant business impact. A feedback widget on your product page (like the example below) could reveal whether your messaging resonates with potential buyers.
Why this step matters:
Analytics data tells you what is happening, but audience feedback reveals the why. For example, high bounce rates on a blog post might indicate that readers aren’t finding the content relevant—but only feedback can confirm this and provide actionable insights on what you can do to improve user experience.
Step 3: Define Your Content Goals
Tell Rockee about your world. This step ensures the platform understands your unique context, allowing it to deliver highly relevant insights. You’ll provide details about:
- Your audience: Who they are, what they care about, and how they engage with your brand.
- Your product or service: What you offer and why it’s valuable.
- Your competitors: How you differentiate yourself in the market.
- Your content goals: Are you focused on SEO, engagement, conversions, or something else?
Why this step matters:
By aligning Rockee with your specific objectives, you ensure its recommendations are actionable and tailored to your business needs.
Step 4: How to Use Rockee’s Content Scoring
Rockee’s scoring system is more than just a number—it’s your roadmap to content success. Each score range includes specific guidance:
- Poor (0-40): Major improvements needed. Start with high-traffic, low-engagement pages. Use feedback widgets to understand user pain points.
- Needs Improvement (41-60): Moderate fixes required. Focus on improving engagement metrics like time-on-page or CTA clicks.
- Good (61-75): Strong performance. These pages are engaging but may have minor blind spots to address.
- Excellent (76-100): Stellar content! Maximize its potential by driving more traffic through SEO or paid campaigns.
Step 5: Generate an AI Content Analysis
Here’s where Rockee really shines vs other any other content analysis tool. Using one of your AI credits, you can generate a detailed analysis for any piece of content.
Rockee evaluates performance across three core pillars—SEO, engagement, and user feedback—to deliver actionable recommendations for improvement.
What the analysis includes:
- SEO performance: Are you optimizing for high-impression keywords? How effective are your meta titles and headers? Is your content structured for searchability?
- Engagement insights: How well is your audience connecting with the content? Are they staying on the page, interacting with CTAs, and completing desired actions?
- Audience feedback: What does your audience say about your content? Are there gaps in messaging, tone, or readability?
The example below is of a page with low engagement and below-average SEO performance. Rockee is giving this user a top-level analysis, with some areas to consider for optimisation and improvement.
But Rockee doesn’t stop at metrics. It also reads your content, analysing its context, tone, and relevance to your target audience.
This means Rockee can evaluate how well your content aligns with your brand’s positioning and whether it’s effectively communicating your value to the reader.
Why this step matters:
Traditional tools leave you to interpret data on your own. Rockee goes further by connecting the dots, showing you not only what’s wrong but how to fix it.
Introducing Ask Rockee: Your personal AI Content Analysis Assistant
Rockee 2.0 doesn’t just show you what’s working—it helps you understand why and provides actionable advice to improve. Enter Ask Rockee, a GPT-like interface that allows you to engage with your data conversationally.
What makes Ask Rockee powerful?
- Interactive AI: Ask specific questions and get detailed, data-driven responses in seconds.
- Contextual insights: The tool combines analytics data, audience feedback, and industry benchmarks to deliver tailored advice.
- Practical guidance: Whether you need help with SEO, engagement, or messaging, Ask Rockee provides actionable recommendations.
- What Can You Ask Rockee? A prompt guide
What Can You Ask Rockee? A prompt guide
Boost SEO Performance:
- “Can you review my meta title and descriptions to improve click-through rates?”
- “What high-impression keywords from my Search Console should I target?”
- “Can you analyse my H1, H2, and H3 headers and suggest improvements?”
- “What internal and external linking opportunities should I prioritize?”
Increase Engagement and Content Quality:
- “How can I improve readability and flow for this audience?”
- “What specific changes could boost engagement metrics on this page?”
- “What does user feedback suggest I should adjust in my messaging?”
Data-Driven Strategy and Team Collaboration:
- “Can you create a content brief for optimising this page?”
- “Based on audience feedback, what additional topics should I cover?”
- “This is my best-performing content—can you suggest innovative follow-up ideas
In the example below, the user has picked a pre-defined prompt to start getting ideas on how to improve their META title and description.
Rockee is reviewing your existing META data here, looking at Search Console and the content itself, and generating recommendations on the keywords and phrasing that might generate a better response rate.
Old Way vs. New Way: Why Rockee is a Game-Changer
The Old Way – Disparate data, hunches on performance and no insight for more budgets
- Endless time spent juggling tools like GA4, Search Console, and spreadsheets.
- Guesswork about why some content succeeds while others fail.
- Difficulty proving ROI to stakeholders.
The New Way with an AI content analysis tool – content intelligence tailored to your business
- One dashboard for analytics, feedback, and scoring.
- Clear insights into what’s working—and why.
- Actionable recommendations in seconds.
With Rockee, content analysis shifts from being a chore to an opportunity.
Rockee is Built for Busy Marketers
We understand the challenges of being a time-poor marketer. That’s why Rockee is:
- Plug-and-play: No complex setups, no pricey installations.
- Tailored to you: Aligns insights with your unique goals and strategy.
- Timesaving: Spend less time analysing and more time creating impactful content.
Take the Next Step with Rockee
Rockee isn’t just another content tool—it’s your partner in proving the value of your work.
Whether you’re optimising for SEO, improving audience engagement, or refining your messaging, Rockee provides the clarity and confidence you need to succeed.
Ready to unlock your content’s full potential?
