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Matt Laybourn

Matt is the founder of Rockee, who has over 10 years experience in B2B as a senior strategist in content and performance marketing, working on both agency and client side. When not obsessing over numbers, he's out hiking with his dog or watching basketball.

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How to use Rockee

How to use Rockee Content Analysis Tool – The Ultimate Guide

November 20, 2024 Matt Laybourn

Find out if your content is working, why and what to do next in our extensive guide on how to use our innovative Content Analysis Tool!

How to use Rockee

Content Scoring: What It Is, Why You Need It, and How to Start Today

September 17, 2024 Matt Laybourn

Find out what content scoring is, why it’s vital for your business, and how to implement it today to boost your content’s performance.

Search Console and ChatGPT SEO
Insights

Search Console and ChatGPT Tactics: What’s Working in 2024

September 2, 2024 Matt Laybourn

Using Generative AI with Google Search Console is an SEO practitioners dream, we break down the most effective tactics that are working now.

Insights

The Easiest Way to Do Content Analysis with ChatGPT and GA4

August 22, 2024 Matt Laybourn

AI has made content analysis easy – our guide breaks down the steps to take for quick insights on what works.

Prove content works
Insights

The Numbers Don’t Lie: 6 Steps To Prove Content Works

August 20, 2024 Matt Laybourn

Is your content working? We break down the key steps and processes to take from our own experience to prove content works at your business.

5 easy tricks to create helpful content
Insights

5 Easy Tricks to Create Helpful Content Google and Readers Love

August 2, 2024 Matt Laybourn

It’s a juggle balancing algorithm needs and user satisfaction – read our guide how to make helpful content that keeps everyone happy.

Insights

Content Analytics Made Easy | Collect Feedback with Survey Tools

January 17, 2024 Matt Laybourn

GA4 is a game changer for content marketers. Get the ‘why’ behind the numbers using Rockee audience feedback. Read our guide on how to do it.

Insights

Conversion Tracking in GA4 for Content Marketers

October 6, 2023 Matt Laybourn

A guide for content marketers to learn more about conversion tracking in GA4! Learn how to set up and track conversions from your content.

How to use Rockee

How to Optimize For Search Intent & Leverage Audience Feedback

October 6, 2023 Matt Laybourn

Learn more on how to optimize content for search intent by understanding the context behind search terms and how to answer them!

How to use Rockee

Content NPS Score: Get to Know Who Loves Your Content

October 6, 2023 Matt Laybourn

Learn what a content NPS score is, how it works, what you can do with it, and how to collect/implement feedback to improve your NPS!

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