Find out what content scoring is, why it’s vital for your business, and how to implement it today to boost your content’s performance.
The Easiest Way to Do Content Analysis with ChatGPT and GA4
AI has made content analysis easy – our guide breaks down the steps to take for quick insights on what works.
The 8 Best Content Marketing Analytics Tools of 2023
Which content marketing analytics tools are best for SEO, Analytics and User Insights – we explore the the pro’s and con’s of each!
Rockee BETA Launch
What is Rockee? Rockee is a B2B content measurement and feedback platform. It’s been built around a common problem we have in B2B marketing, in that we make a lot of content – but struggle to prove the value of it. Analytics leads us to guesswork. SEO takes a long time for traction and lead-gen […]
Confessions of a Content Marketer
This anonymous confession from one content marketer was delivered to Rockee HQ in a manilla envelope. Alongside the confession was a note that said: I wish I was brave enough to put my name to this, but I still make a living creating absurdly bad content for some of the world’s biggest brands. I hope […]
How to measure content ROI – what does content performance look like?
The B2B content performance conundrum Measuring and understanding content performance is a challenge most B2B marketers are asking themselves this year. Let us set the scene, the content marketing machine shows no sign of slowing – growing to a $60 billion+ industry, according to Research Dive. The global pandemic sent that growth into over-drive as […]