Our very first podcast! In this episode we talk about three big problems in content marketing and why Rockee, the content feedback platform was built!
Content feedback’s million dollar question – are you asking the right people?
You, or someone in your team, has just finished a piece of content – let’s call it Six more reasons to love digital transformation. Then, the moment of truth. It’s going off for review. Squeaky bum time. A couple of email prompts later. And the verdict is in…they didn’t like it; they loved it…you know, […]
F*ck content feedback – six great reasons not to find out what people think of your content
Content feedback. We thought everyone was on board. Turns out content feedback is a trigger for some people. Anyway, in the interests of balance, we thought we’d publish this anonymous rant from a content writer that dropped into the Rockee inbox this week. Content feedback and sausages Content marketing is still massive. It’s worth about […]
Rockee BETA Launch
What is Rockee? Rockee is a B2B content measurement and feedback platform. It’s been built around a common problem we have in B2B marketing, in that we make a lot of content – but struggle to prove the value of it. Analytics leads us to guesswork. SEO takes a long time for traction and lead-gen […]
Rockee features in new B2B Content Podcast
Rockee founder Matt Laybourn had the pleasure of being invited on leading B2B Content Marketing Podcast ‘B2BQ&A’, by the UK based B2B technology copywriters Radix Communications. Alongside Podcast host David McGuire, Creative Director at Radix and Katie Colbourne, Senior Manager, Global Demand Generation from Basware – the trio tackled the subject of ‘How much B2B […]
Confessions of a Content Marketer
This anonymous confession from one content marketer was delivered to Rockee HQ in a manilla envelope. Alongside the confession was a note that said: I wish I was brave enough to put my name to this, but I still make a living creating absurdly bad content for some of the world’s biggest brands. I hope […]
How to measure content ROI – what does content performance look like?
The B2B content performance conundrum Measuring and understanding content performance is a challenge most B2B marketers are asking themselves this year. Let us set the scene, the content marketing machine shows no sign of slowing – growing to a $60 billion+ industry, according to Research Dive. The global pandemic sent that growth into over-drive as […]