Content feedback. We thought everyone was on board. Turns out content feedback is a trigger for some people. Anyway, in the interests of balance, we thought we’d publish this anonymous rant from a content writer that dropped into the Rockee inbox this week. Content feedback and sausages Content marketing is still massive. It’s worth about […]
This anonymous confession from one content marketer was delivered to Rockee HQ in a manilla envelope. Alongside the confession was a note that said: I wish I was brave enough to put my name to this, but I still make a living creating absurdly bad content for some of the world’s biggest brands. I hope […]
The B2B content performance conundrum Measuring and understanding content performance is a challenge most B2B marketers are asking themselves this year. Let us set the scene, the content marketing machine shows no sign of slowing – growing to a $60 billion+ industry, according to Research Dive. The global pandemic sent that growth into over-drive as […]
